THE ART OF JOYRIDING
We believe the ultimate victory is to live joyfully. For us, that means striving towards a fitter, stronger, healthier and happier version of you. Achieved by finding that elusive balance between performance and pleasure, between pushing your limits and nourishing your soul.
WE’RE ALL JOYRIDERS AT HEART...
Even if we don’t yet realise it. We’re seeking connection with ourselves and like-minded people in beautiful places; longing to find freedom and balance on the road, discovering our truest selves through physical and mental wellness, appreciating deliciousness with our nearest & dearest, and tapping into the euphoric high of live music.
RIDING CHASE A NATURAL HIGH
We know the feeling all too well… endorphins rising, mind clearing, the world sharpening as we move at our own pace. From the rush of the descent to the elation of reaching the summit, the rhythm of freedom, fitness and connection allows us to disconnect from the outside noise and embrace that natural high.
WELLNESS LIVING LIFE FULLY
There’s nothing quite like that feeling of entering flow state. Body, mind, and energy in harmony. Through traditional practices such as breathwork and yoga, to diving into an ice cold fjord, and hitting the running trails, we can find balance and be present, allowing us to challenge ourselves and live life fully.
DINING APPRECIATING DELICIOUSNESS
Most of us have that one dish, chef or flavour that has changed our perception of food. From Michelin-starred plates served in luxurious retreats, to fire-food feasts cooked in the wilds, we appreciate deliciousness and unique culinary experiences. Dining is a reward and a pleasure, never just fuelling.
MUSIC Euphoric escapism
We’ve all been carried away by that rush as the beat drops, tapping into a euphoric frequency that takes over our body, allowing you to lose yourself and dance like no-one is watching. Music is about connection, release and living for those moments under the stars, where nothing else matters.
"This is the Tour de Luxe"